When we communicate, we transmit ideas. YOUR goal--as an effective writer--is to state your meaning as simply and as clearly as possible.
To achieve clarity in your writing, use our trademarked "ACE Principle." Each of the three important concepts of this principle has easy guidelines to focus on improving that particular concept:
- Use short, simple words.
- Be specific.
- Avoid "rubber stamp" expressions.
- Reduce "who," "which," and "that" clauses.
- Avoid starting sentences with "It is," "There are," etc.
- Avoid wordy phrases.
- Omit ineffective repetition.
Note: Our writing classes expand upon these simple guidelines and provide tips, examples, and practice, so anyone can improve his or her overall writing skill.